Campaign 2020: The Rise Of The Influencer Election

By Michelle Amazeen for Truth In Advertising

By Kon Karampelas on Unsplash.

Facebook recently announced that it is letting U.S. candidates for political office run “branded content” on its platforms. Particularly problematic is that Facebook does not consider branded or sponsored content as advertising because it does not directly profit from it. Regardless of Facebook’s financial gain, branded content is…